Welcome To (Amazon Flat File) Hell! - Part One: The Problem

Everyone knows how notoriously difficult it is to get started on Amazon these days. Gone are the days when, with just a little bit of work, you could find a product category to sell in that had the potential, from research and looking / copying similar products, to earn a few grand. Allegedly all you had to do - open a professional seller account, source your product, create a new listing or, if you were adding to the existing catalogue just create a unique SKU to include your marketplace offer for consideration by the algorithmically factored 'BuyBox', ship your items into the relevant Amazon fulfilment centre (Amazon doesn't call them 'warehouses' because Amazonian's have their own language for everything) for FBA, then wait for your products to index and rank on the site before the orders start to roll in. More experienced private label sellers would, of course, also be looking to get brand registered and run paid advertising. Traditionally these have alway...